Ozaukee & Washington County Real Estate: The Most Important Part of My Job Selling Real Estate

Find out more about Ozaukee and Washington County real estate, including the cities of Grafton, Belgium, Cedarburg, West Bend, Jackson and Germantown.

The Most Important Part of My Job Selling Real Estate

I'm never going to get used to it. Ever. The stories we hear time and time again in this line of work of the hardship so many homeowners have endured over the past few years and continue to endure to this day are heartbreaking and even a bit surreal.

deck of cards

With the number of sales continuing to rise in our area, I admit I sometimes tend to forget that foreclosures and short sales are still out there and will continue to be out there for some time yet. So when I meet with a potential seller to discuss their home and how it fits in today's market, it can still take me aback when they tell me they are likely underwater.

I had such an appointment this morning. I wasn't prepared mentally or emotionally for the stories I was told. For whatever reason, it never even occurred to me that I could be walking into a potentially difficult situation. Perhaps that's a flaw on my part, but I'm not sure being forewarned in this situation would have even made a difference.

It served as a reminder that the number of stories such as the one I heard are staggering. It reminded me that even people who choose to live their lives responsibly, humbly, and with integrity get dealt a really crappy hand sometimes, and there is not a darn thing they can do about it except continue to move forward with faith and trust that all will be okay. Somehow, some way everything will work out.

I know I've said it before but I think it bears repeating. This job I have selling homes isn't just about selling homes. It's about helping people and connecting with people. It's about understanding and respecting the fact that their house isn't just another one on a conveyor belt of listings that need to get sold the quickest and for the most money.

These families come to us for advice and support, especially in the most trying of times. Perhaps the most important part of our job is to provide just that.


Peggy Wester
Phone: 262-370-1757
Email: pwester@realtyexecutives.com
Website: peggywester.com
Blog: peggysblog.com

Peggy Wester - Realty Executives Integrity

Comment balloon 5 commentsPeggy Wester • July 10 2012 11:56AM


Hi Peggy, I agree! I try to let my customers know that I am on their side, trying to do my best for them...not just what's best for me.

Posted by Pam Orzan ~ Delray Beach Mizner Residential Group, Selling Delray, Boca Raton, & Boynton Beach (Mizner Residential Group at Compass) about 8 years ago

Hi Peggy,

Awesome, thank you for the reminder. I have been thinking about this a lot lately. Shifting my focus away from getting the sale closed toward providing great service. In the end they can provide the same outcome, but coming from an attitude of service is much more rewarding for all.



Posted by Kim & Kristine Halverson, Sisters, Realtors (Compass) about 8 years ago

That's goodc vibes right there:)

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) about 8 years ago

Peggy,  We're involved in one of the biggest decisions some people will ever make.   You're right, it's about helping people and, in order to do that, we have to connect with them first.

Posted by Elyse Berman, PA, Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR (Best Connections Realty, Inc.) about 8 years ago

Pam -- That's a great way to run your business! I'm just disheartened by the agents who seem to be so focused on having that "top producer" title behind their name that they lose sight of the emotions involved.

Kim -- Excellent point. I truly believe when we provide the best service, that is what the buyers and sellers remember us for -- not how quickly we sold or found their house.

Laura and Carole -- Thank you. Sure could use some good vibes!

Elyse -- That connection is so, so important. Have a had just a few transactions when that connection was missing. Just makes the transaction a bit more difficult.

Posted by Peggy Wester, Real Estate Agent Ozaukee & Washington County (Realty Executives Integrity) about 8 years ago