Ozaukee & Washington County Real Estate: Social Media -- The Best and The Worst of It

Find out more about Ozaukee and Washington County real estate, including the cities of Grafton, Belgium, Cedarburg, West Bend, Jackson and Germantown.

Social Media -- The Best and The Worst of It

I don't think you can exist in this world today and not have at least somewhat of an idea of what social media is even if you don't use it in your everyday life. And I don't think you can be in the real estate business -- or any business for that matter -- and not have it as part of your overall marketing plan.

Today I was reminded yet again just how powerful it is and what a benefit it can be.

benefits of social media

In the past 24 hours, I've had a great business plan template emailed to me from a fellow CRS (Certified Residential Specialist) member via LinkedIn. She posted a message and offer to share her plan via the CRS LinkedIn group I joined months ago. She gave me some much needed motivation to sit down and really think about my goals for the coming year and to get it down on paper. Time to hold myself accountable for my real estate business.

I also received some direction from a fellow ActiveRainer on direct marketing and ideas for a simple, yet effective monthly postcard program. You can't interact with this individual and not feel enthused.

Over the past couple of years, I've connected with lenders, real estate agents from my market area but also market areas around the country, home inspectors, past co-workers, and childhood acquaintances and friends. They are now all aware of what I do for a living, and hopefully we can exchange some referrals down the road.

negatives of social media

But in recent weeks, I've also seen the not-so-good side of social media. I've seen some inappropriate posts left on Facebook by some professionals whose services I've referred out and local businesses I've patronized.

You hear it all the time -- be careful what you put out there. Watch the language and the tone. Think about how what you write could be misinterpreted by the reader. Think about how it could taint your reputation.

Sometimes I wonder if any of us really understand how far the internet stretches -- how many people now know about us. Once it's out there -- it's out there.

Use social media as part of your business plan. Benefit from it. Learn from it. But perhaps keep the angry commentary, the colorful language, and the sarcasm as a part of private conversation instead.


Peggy Wester
Phone: 262-370-1757
Email: pwester@realtyexecutives.com
Website: peggywester.com
Blog: peggysblog.com

Peggy Wester - Realty Executives Integrity

Comment balloon 5 commentsPeggy Wester • December 13 2011 08:34PM


Its sometimes hard to speak eloquently when the subject evokes passionate debate.  But you are correct  we do need to be careful what we put out there.

Posted by Ralph Janisch ABR CRS Broker, Selling Northwest Houston to good people like you! (Janisch & Co.) about 7 years ago

You are right. It is important to be responsible and professional with our use of social media. It can be a great platform for communication...we need to make sure it remains valuable conversation.

Posted by Ken Brandon, Camp Lejeune, Jacksonville, NC (Coldwell Banker Sea Coast Advantage (Jacksonville, NC)) about 7 years ago

Jeanne and Ralph --I've just seen some really tasteless things recently that kind of made me blush! Also read one individual's rant on a competitor, which prompted me to decide not to support her business. Just think we have to be really, really careful. Thank you for stopping by!!

Ken -- Exactly. Never thought social media would connect and reconnect me with so many people but I do think we have to use caution in what we post.

Posted by Peggy Wester, Real Estate Agent Ozaukee & Washington County (Realty Executives Integrity) about 7 years ago

I like to say that the best advice I can give anyone one social media and marketing in general is  to think about EVERYTHING that you put out there weather it is on the Internet, verbally or in person and what impression it conveys to others who do not already know you.

You do control how others view you.  If you want to be viewed as a knowledgeable professional you should represent your self that way everywhere, all the time.


A great "quick view" is to Google yourself and see what comes up.

Posted by Katrina Cole, Inlanta Mortgage, Business Development Manager (The Jonathan Arnold Team of Inlanta Mortgage) about 7 years ago

Katrina -- Perfectly stated. Thank you for stopping by!

Posted by Peggy Wester, Real Estate Agent Ozaukee & Washington County (Realty Executives Integrity) about 7 years ago