Ozaukee & Washington County Real Estate: Random Reflections on 2010

Find out more about Ozaukee and Washington County real estate, including the cities of Grafton, Belgium, Cedarburg, West Bend, Jackson and Germantown.

Random Reflections on 2010

We're just three weeks from the beginning of yet another year. So guess what I've been doing lately? Reflecting. I am embarrassed to say what my real estate production has been in 2010, but it has prompted me to sit back and ask myself, "What happened?"

Here's what I've learned.

reflecting on real estate

1. I am not a tour guide. If a buyer has a house to sell but doesn't either have the house on the market or ready to put the house on the market today, we won't start looking at houses. If the buyer does not have or refuses to get a letter of pre-approval, we won't start looking at houses.

If a buyer is new to the area and wants to see the different neighborhoods and attractions but is not interested in purchasing a home for "6-12 months," they will have to enlist themselves to drive around and get familiar.

2. It is not my wish to have the title "Queen of Overpriced Listings." Part of the services I offer is to provide sellers with a market analysis -- a summary of comparable homes currently on the market and that have recently sold. I offer tools and advice to help them price their home to sell, not sit with a sign having my name rider dangling from it for the next several months or even couple of years. I know it's their right to list their house at the price they want to list it at. But it's also my right to walk away.

3. If a seller says, "Well, we don't have to sell," I am going to listen to that little voice inside my head that says, "Turn around and run!" This kind of goes along with #2 above. With the mindset of "I don't have to sell," comes the mentality that it's not necessary to listen to and really hear the feedback from buyers or to acknowledge that the lack of showings is likely an indication the market simply cannot handle the house at the current price. If a seller really doesn't have to sell, then I really don't have to list the house.

4. I need to walk away from those individuals who complain about not having any business sooner rather than later. "Making it" in any business takes dedication, hard work, a positive attitude, and enthusiasm. And in a tough economy, multiply the needed dedication, hard work, positive attitude and enthusiasm by a hundred. If you don't follow up or do open houses or go to sales meetings or stay in touch with past buyers and sellers or send out regular mailings or make phone calls, you won't have any business. It is that simple.

I will not wait until the new year to start making changes. I'm making those changes now. And things are already heading in a better direction.

Yes, 2010 was a tough year, but it also provided many learning opportunities. And for that I am grateful.


Peggy Wester
Phone: 262-370-1757
Email: pwester@realtyexecutives.com
Website: peggywester.com
Blog: peggysblog.com

Peggy Wester - Realty Executives Integrity

Comment balloon 6 commentsPeggy Wester • December 10 2010 10:03AM


This was a tough year for many of us.  It good to dig in and make the changes.  I look forward to a bright and prosperous 2011.  I know that I am the only one that can make it so.  Therefore I will try to reinvent and correct what I can.

Posted by Pat Yoest, 702-521-1442 (Century 21 Aadvantage Gold, 702-719-2100) about 9 years ago

Good thoughts Peggy!  We all get caught up in the "possibities" of gaining a new buyer or seller and in the heat of the moment it becomes easy to ignore those little warning bells.  If we are just good enough, aggressive enough, and thorough enough surely we can overcome those doubts.  Yeah right.  Go with the gut.  If those warning bells sound early enough pay attention.  Get the issues on the table.  Get it solved or suck it up and walk on.

Posted by Vance Booher (Re/Max Select, SRES) about 9 years ago

Peggy, lessons learned for sure. It is a new world and we that can't adapt, can't change won't go very far.

There is so much to be said for having and maintaining a positive attitude. I know when I am thinking in a positive way, good things happen. Point blank.

And I can't say enough about staying away from Negative Nancy's...

Posted by Andrea Swiedler, Realtor, Southern Litchfield County CT (Berkshire Hathaway HomeServices New England Properties) about 9 years ago

Pat -- I could not agree more. We are the only ones that can "make it happen" for ourselves. Thank you for your comment!

Vance -- I think that has been the biggest lesson for me -- do not ignore the "warning bells." Took me long enough to figure that out! :)

Andrea -- It is amazing how one negative attitude can suck the life out of you. I'm learning to gracefully turn and walk away whenever I encounter one of those.

Posted by Peggy Wester, Real Estate Agent Ozaukee & Washington County (Realty Executives Integrity) about 9 years ago

Peggy, I love this post full of common sense and learning from the school of hard knocks. Everything you say is so true.

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) about 9 years ago

Gary -- Thank you for your kind words. :)

Posted by Peggy Wester, Real Estate Agent Ozaukee & Washington County (Realty Executives Integrity) about 9 years ago