Ozaukee & Washington County Real Estate: February 2011

Find out more about Ozaukee and Washington County real estate, including the cities of Grafton, Belgium, Cedarburg, West Bend, Jackson and Germantown.

What Does It Take to "Make It" in Real Estate??

I went to bed last night not feeling so good about being a part of this industry. Earlier in the day I had encountered two agents who had made some comments that were less than kind.

They tried using intimidation and sarcasm, and one even played the "I've been in the business 30 years" card to try and get their point across.

I don't know that I've seen a transaction that hasn't been laced with emotion. Sometimes they're emotions of happiness and excitement, but sometimes they are of anger, resentment, and spite.

I'm just as guilty as the next person of letting my emotions get the better part of me sometimes, and those moments serve as reminders that my job is to work with the buyer, seller, and agent to get a deal to the closing table. It is my job to do all I can to ensure both parties are comfortable and happy with the agreed-upon terms.

So when I encounter agents who choose not to return phone calls or reply to emails or opt to keep my client and me un-informed of his client's response to a request, I am simply ashamed of this industry.

When I encounter agents who try to bully their way into showing a new listing at a time that is simply not going to work for the sellers, I cringe at the realization that I work in the same industry as they do.

I am by no means a "top producer" in my company or my geographical area. But when I look at this sort of behavior from two individuals who are very successful in the business, I ask myself if that is what it takes to "make it" in real estate. Do we need to be demeaning, rude, and disrespectful to be a "top producer?"

When I woke up this morning, I was still thinking about yesterday's events. And I felt very sad and discouraged.

A couple of hours later, I met with a potential buyer at my office. At the end of our meeting, he asked how long I was in the business. I told him eight years, and he asked, "Why are you always smiling?" Without thinking, I said, "Because I love what I do." I told him that it's been challenging the past few years, but you have to stay positive and keep going. He said that as long as I keep smiling, I'll make it.

I pray with every ounce of my being that he is right.

success in real estate

 

Peggy Wester
Phone: 262-370-1757
Email: pwester@realtyexecutives.com
Website: peggywester.com
Blog: peggysblog.com


Peggy Wester - Realty Executives Integrity

Comment balloon 10 commentsPeggy Wester • February 22 2011 02:31PM
What Does It Take to "Make It" in Real Estate??
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