Ozaukee & Washington County Real Estate: April 2010

Find out more about Ozaukee and Washington County real estate, including the cities of Grafton, Belgium, Cedarburg, West Bend, Jackson and Germantown.

What You Pay in "Realtor Fees" Should Have No Bearing on Your List Price

A few days ago I wrote a post, I Know It's Going to Hurt, But What You Want or Need from the Sale of Your Home Doesn't Matter, which discussed pricing your house based on current market conditions and comparable homes, not on what you want or need to walk away with. 

It seems that a comment I'm hearing more and more these days, too, is a sort of disgust over the "realtor fees" that will be paid. I think I prefer to believe that most consumers simply don't know or understand how the commission is paid (i.e., only if we close) and what that fee pays for. I know before I got into the business I thought the agent got "all of that." But that's just not the case.

Commission

That fee pays for, among other things:

  • MARKETING/ADVERTISING
  • CLOSING DEPARTMENT PERSONNEL
  • ACCOUNTING DEPARTMENT PERSONNEL
  • PROFESSIONAL PHOTOGRAPHER
  • SHOREWEST TV EXPOSURE
  • ONLINE GUIDED TOUR
  • 24-HOUR HOTLINE
  • OFFICE SUPPORT STAFF
  • SALES DIRECTOR
  • SELLING AGENT
  • SELLING BROKER
  • LISTING AGENT
  • LISTING BROKER

Several months ago I wrote another post, So What Do Realtors Do All Day, to help shed some light on the time each of us invests into each of our listings and the expenses we incur. It isn't intended to muster up some sympathy for the time and energy that's exerted to get a house sold; it's intended to help the general consumer understand that "that realtor fee" is, quite frankly, money well spent.

But just as what a house is listed for should not be based on what you "need or want" to net, neither should it be padded to cover what will be paid in commission.

I know this market is frustrating, and whether you admit it or not, humbling. But without the dedication and work of a professional Realtor(R) and all the people "behind the scenes," the process would be even more frustrating.

When you look at the overall picture, you'll see it is money well spent.

 

 

Peggy Wester
Phone: 262-370-1757
Email: pwester@realtyexecutives.com
Website: peggywester.com
Blog: peggysblog.com


Peggy Wester - Realty Executives Integrity

Comment balloon 8 commentsPeggy Wester • April 18 2010 11:30AM
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